Summary

Award-winning digital leader with a passion for intranets and digital communications channels. Strong communications and production skills combined with an inspirational leadership style allow me to effectively transform and build powerful digital solutions.

Experience

BNY Mellon

Senior Vice President, Internal Communications,

Corporate Communications & Marketing
September 2018 - September 2023, New York, NY
 
Recruited to BNY Mellon to drive content strategy for MySource, BNY Mellon's intranet for 50,000 employees. Also managed the company's digital signage program globally.

 

Corporate Intranet Redesign:

• Led a newly created team of professionals who set guidelines, coordinated, developed, published and measured the effectiveness of content for the intranet.
• Worked in concert with colleagues in Communications, Technology, Human Resources and other areas to maximize the value of the content published on internal digital channels.
• Managed technology partners through an Agile process.
• Engaged key stakeholders across the company via monthly steering committee meetings.
• Won 2 prestigious awards: NNG Top 10 Intranets of 2022 and Ragan Communications Best Intranet Redesign.
• Since the redesign:
  • Avg. monthly views on stories up 39%.
  • Avg. monthly number of likes increased 55%.
  • Avg. monthly number of comments up 75%.

Content Editor:

• Managed team of four with technical and editorial responsibilities.
• Edited content for Instagram-like internal channel of employee-submitted posts on the intranet homepage.
• Curated trending employee posts to optimize impact on homepage.

Digital Signage:

• Led the digital signage program globally using the Appspace platform.
• Produced weekly global digital signage.
• Managed overall global strategy for different locations and organizations.

Citigroup

Intranet Manager, Digital Communications
December 2013 - August 2018, New York, NY
 
Redefined how the intranet functions and operates, improving the effectiveness of digital communications for Citi.

• Managed the enterprise-wide intranet Content Management System serving 300K end users and 580 publishers. Led efforts to achieve consistent brand, search, web analytics and user experience.
  • Salvaged flailing migration to SharePoint-based CMS to realize savings of over $800K/year
  • Managed relationship with internal tech partners. Also partnered with business stakeholders, user experience design and vendors.
  • Introduced “comments and likes” to intranet. Created automated newsletter tool. Also introduced universal banner publishing to push important communications to all employees.
  • Managed internal Search Engine Optimization (SEO) and Search Engine Management (SEM), including best practices and documentation.

Panasonic North America

Manager, Corporate Intranet
February 2013 - November 2013, Newark, NJ
 
Redesigned intranet and streamlined newsletter. Maximized the value of the intranet as a strategic communications and knowledge management tool.

• The PNA Intranet had been neglected for many years. In a short period of time, I identified and implemented improvements including: a more polished design, enhanced news content, a user survey, quick links and improved customer service.
• Launched new search engine (where none existed previously) and introduced analytics (where none existed previously).
• Improvements resulted in 268% increase in use and 35% improvement in findability and attractiveness (according to the user survey).

Merrill Lynch/Bank of America

October 2001 - September 2012, New York, NY

Web Content Manager, Vice President, Global Marketing & Corporate Affairs

May 2010 - September 2012, New York, NY
• Maintained sites across the technology & operations groups at Bank of America.
• Optimized search engine.
• Reduced number of total sites by merging and streamlining existing site structure.

Intranet Lead - Technology & Operations Communications

March 2004 - April 2009, New York, NY
• Supported intranet for technology and operations groups across Merrill Lynch.
• Created one-stop shopping site for technology products and services from messy assortment of independently maintained offerings.

Consultant

October 2002 - March 2004, New York, NY
• Maintained intranet site for Infrastructure group.

Awards & Honors

• Merrill Lynch Network and Affinity Leadership Congress, 2008

  Presented communications strategy and best practices at a national conference of employee resource group leaders.

• Merrill Lynch Leadership in Diversity Award, 2007

  Improved communications in LGBT Professional Network and other firm-wide diversity groups.

• Merrill Lynch AVP Development Program, 2006

  Nominated for and completed intensive seven day classroom training to groom high-potential AVPs. Coursework is based on "Seven Habits of Highly Effective People" curriculum.

• Merrill Lynch Special Achievement Award, 2005

  Created a customized online application called TechHelp to present ML technology offerings enterprise-wide. In 2009, this application is still functioning in the same role and is one of the most visited sites on the intranet.

Other Experience

Gregg Clifton Digital - Sole Proprietor

May 1997 - October 2002
New York, NY
• Built websites and undertook a variety of web, interactive and information architecture projects for companies as diverse as Citibank, Voyager, Children's Television Workshop, Anheuser Busch and agnès b.

Skills

Intranet Strategy Corporate Communications Presentations Collaboration Writing for the Internet

Photoshop Microsoft Office Management Information Architecture UX Design

Editing Platforms Graphic Design

Education

New York University

New York, NY
Masters, Interactive Telecommunications Program (ITP)



New York University School of Continuing Education

New York, NY
Certificate, Video Production



University of Pennsylvania

Philadelphia PA
Bachelor of Arts (BA), English



Interests:

Contemporary Art, 3D Printing, AI, Yoga